Privacy policy

Privacy Policy
Last updated: 19 December 2025

This Privacy Policy describes how Dyin Breed ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from dyinbreed.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully.

 

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal and regulatory obligations. When we do, we will post the revised Privacy Policy on the Site and update the "Last updated" date at the top of this page.

 

2. How We Collect and Use Your Personal Information

To provide the Services, we collect personal information from a variety of sources. The information we collect depends on how you interact with us.

In addition to the specific uses described below, we may use your personal information to:

  • Provide and improve the Services
  • Communicate with you
  • Comply with legal obligations
  • Enforce our Terms of Service
  • Protect our rights, users, and business

Consent for Marketing Pop-Ups and Sign-Ups
When you provide your information via pop-ups or forms on our Site (for example, signing up for our newsletter), you are giving your explicit consent to receive marketing communications. You may opt out at any time using the unsubscribe link in our emails or by contacting us directly.

 

3. What Personal Information We Collect

Information You Provide Directly

  • Contact details: name, email address, phone number, billing and shipping address
  • Order information: items purchased, payment confirmation, order history
  • Account information: username, password, and account security details
  • Customer support information: communications you send to us

Providing certain information is required to place an order. If you choose not to provide required information, you may be unable to access certain Services.

Information Collected Automatically
We automatically collect certain information about your interaction with the Site ("Usage Data") using cookies and similar technologies. This may include:

  • IP address
  • Device and browser information
  • Pages viewed and actions taken on the Site

Cookies and Tracking Details
We use cookies and similar technologies to operate and improve our Site, analyse usage, and support marketing activities. These may include:

  • Essential cookies: Required for basic Site functionality
  • Analytics cookies: Help us understand how visitors interact with our Site
  • Marketing cookies: Help deliver personalized content or ads

When required by law, we display a cookie consent banner allowing you to manage your preferences. You can also control cookies through your browser settings. For more information on Shopify-related cookies, please refer to Shopify’s cookie policy.

Information from Third Parties
We may receive information from third parties such as:

  • Shopify, which powers our online store
  • Payment processors, who process payments on our behalf
  • Analytics and advertising partners, when you interact with ads or marketing communications

 

4. How We Use Your Personal Information

We process personal information under the following lawful bases where applicable under the UK GDPR:
a) Contractual necessity (Article 6(1)(b))

  • To process and fulfil orders
  • To take payment and arrange shipping
  • To manage returns or replacements

b) Legal obligation (Article 6(1)(c))

  • To comply with tax, accounting, and consumer law obligations

c) Legitimate interests (Article 6(1)(f))

  • To improve and secure our Site
  • To prevent fraud and misuse
  • To provide customer support

d) Consent (Article 6(1)(a))

  • To send marketing communications where required by law
  • To place non-essential cookies

You may withdraw consent at any time.

 

5. Marketing Communications

We may send you marketing communications by email or other electronic means where permitted by applicable law.

  • UK & EEA users: We will only send marketing communications where you have provided your explicit consent or where otherwise permitted under applicable data protection laws.
  • United States and other jurisdictions: We may send marketing communications based on our legitimate business interests, where permitted by law. All marketing emails will include a clear unsubscribe option, and you may opt out at any time.

If you provide your phone number, we may also send marketing messages by SMS or similar messaging services where permitted by law. Message and data rates may apply. You can opt out of SMS marketing at any time by following the instructions provided in the message.

You can stop receiving marketing communications at any time by:

  • Clicking the unsubscribe link included in our emails, or
  • Contacting us directly using the details below.

Opting out of marketing communications will not affect transactional or service-related communications (such as order confirmations or shipping updates).

 

6. How We Share Personal Information

We may share your personal information with:

  • Service providers who help operate our business (e.g., payment processors, IT providers, analytics services)
  • Fulfilment and manufacturing partners for made-to-order production, producing and delivering your orders
  • Shipping and logistics partners
  • Marketing and advertising partners, where consent is given
  • Professional advisers or authorities, where legally required

We do not sell personal data.

 

7. International Data Transfers

Your personal information may be transferred and processed outside the UK or EEA. Where this occurs, we rely on approved safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses to ensure your data is adequately protected.

 

8. Data Retention

We retain personal information only for as long as necessary to:

  • Provide the Services
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

 

9. Security

We implement appropriate technical and organisational measures to protect your personal information, including encryption and secure payment processing. However, no system is completely secure, and we cannot guarantee absolute security.

 

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent
  • Receive a copy of your data (data portability)
  • Lodge a complaint with a relevant data protection authority

You can exercise your rights by contacting us using the details below. We may need to verify your identity before responding.

 

10A. United States Privacy Rights

If you are a resident of the United States, you may have certain rights under applicable state privacy laws, including the right to:

  • Request access to personal information we hold about you
  • Request deletion of your personal information
  • Request correction of inaccurate personal information
  • Opt out of targeted advertising where applicable

We do not sell personal information. You may exercise your rights by contacting us using the details provided below. We may need to verify your identity before responding.

 

11. Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect personal data from children.

 

13. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature that allows users to signal their privacy preferences. At this time, our Site does not respond to Do Not Track signals.

 

14. Third Party Links

Our Site may contain links to third party websites. We are not responsible for the privacy practices or content of those sites.

 

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:


Email: dyinbreeduk@gmail.com
Address: 182-184 High Street North, East Ham, London, E6 2JA

This Privacy Policy applies to all users of the Services and should be read alongside our Terms of Service, Returns Policy, and Shipping Policy.